Sources: First Round Review: “Build Products That Solve Real Problems With This Lightweight JTBD Framework” Harvard Business Review: “Know Your Customers’ “Jobs to Be Done” Harvard Business Review: “The Customer-Centered Innovation Map” Product Plan: “Jobs-To-Be-Done Framework” Ravi Kumar: “What Jobs to be Done (JTBD) Teaches Us About Our Users?” Strategyn, Tony Ulwick – “Jobs-to-be-Done: A Framework for Customer Needs” Strategyn, Tony Ulwick – “Inventing the Perfect Customer Need Statement” UX Collective, Zbignev Gecis: “8 things to use in “Jobs-To-Be-Done” framework for product development”
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