Chris Wing | AD SME
Mentor / Head of Product - Solutions+

Drawing on his Big 4 background, Chris has built a successful career in Strategy and Transformation, helping organizations evolve by adopting key strengths typically found in startups and SMEs, such as agility, innovation, customer focus, and a product-driven mindset.



He has worked across various industries, including retail, real estate, oil & gas, and financial services. One of his key areas of expertise is fintech, where he has led strategy for central bank-licensed companies in the UAE, notably spearheading a successful initiative to secure the coveted RPSCS license.



Chris believes that product development is closely tied to strategy and transformation. His deep understanding of product building and customer experience enables him to offer valuable insights into achieving product-market fit.



With a blend of his financial background from the Big 4 and his expertise in strategy and product, Chris provides comprehensive and practical strategic advice across both internal operations and customer-facing initiatives.



Outside of work, Chris is passionate about classic cars and dune bashing. He enjoys spending his free time fixing old cars and exploring the outdoors.

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