Shereen is the founder of eBound Consultants and a passionate business strategist and brand architect focused on driving growth and fostering brand vitality for SMEs and startups. With a keen expertise in crafting compelling brand narratives and developing strategic marketing plans for customer acquisition, Shereen excels in creating seamless customer experiences that reflect brand values across all touchpoints.
Her approach is holistic, encompassing the optimization of processes, systems, talent, and technology. Shereen is adept at integrating diverse marketing channels, from websites and social media to email marketing, to establish a cohesive and impactful brand presence. Her career spans startups, medium-sized enterprises, and large corporations across the Middle East, United States, and Europe, giving her a rich, global perspective and an understanding of diverse business environments.
Beginning her journey in product development, she gained invaluable insights into taking products from concept to launch, which remains instrumental in her ability to guide clients through product development and market introduction.
Shereen holds a Master’s degree from the University of Maryland, and prestigious certificates in Brand Management from UCLA, Customer Experience from Columbia University, and Launching a Startup from Stanford University. These qualifications, paired with hands-on experience, equip her to deliver cutting-edge strategies and best practices.
Committed to nurturing future business leaders, Shereen actively mentors startups and conducts innovation-focused workshops, helping entrepreneurs develop the mindset and tools necessary for success in today's dynamic business landscape. Her diverse experiences make her a reliable partner for revitalizing established brands, launching new products, or scaling startups.
In her free time, Shereen enjoys playing padel, working on jigsaw puzzles, and indulging her love for Legos!
