Yuliya is an accomplished leader in Product and Growth Marketing, recognised for her adeptness in driving performance across growth, go-to-market, and B2B/B2C strategy.
Over the past decade, she has led marketing initiatives for some exciting high-growth startups like Verv, Banuba, and Usercentrics. Along the way, she has honed her skills in creating effective and innovative marketing strategies that make a real difference. She has built and led marketing teams in various functional areas, including demand generation/growth, product marketing, product-led growth (PLG), and marketing operations.
She focuses on early and scale-up stage B2B startups to grow revenue by developing go-to-market and growth strategies and working closely with internal teams to ensure a smooth transition.
Her superpower is mixing big-picture thinking with hands-on action, ensuring that every campaign not only stands out but also delivers real results. She's passionate about using data, technology, and AI to drive marketing performance.
In addition to her corporate achievements, Yuliya serves as a trusted advisor, offering guidance to startups across diverse sectors and incubators, including Techstars and GrowthMentor companies.
