UAE on-demand fuel delivery startup CAFU partners with car-share firm ekar to jointly elevate customer service 

With a shared business passion for customer convenience, CAFU, the on-demand fuel delivery company reveals the ‘next gen’ of connected car technology services with the Middle East’s first and largest self-drive mobility company, ekar.

Aligned to CAFU’s long-term strategic plan, the partnership with ekar forms the first step towards a range of new partnerships making a leap forward in their relentless ambition for delivering a new predicative era for car services, driving its momentum of innovation to be better connected to its customers, and harnessing further the power of technology to be more responsive for the world today. 

Following its successful trial period, the newly formed alliance will automate the fuelling process between CAFU and ekar’s fleet of cars, to ensure an outstanding customer experience.

In light of CAFU’s mission of convenience in motion, the first of its kind technology integration in the region will reap benefits for both CAFU and ekar, as well as customers. For ekar, the simpler and smarter refueling system will allow added focus towards customers through real time fuel level monitoring and automated refueling timelines.

Through CAFU’s technology combined with ekar’s Mobility OS software, ekar’s entire fleet of cars will always be full or at least above 25% of fuel consumption, providing the driver with convenience and sparing them the long wait in refuelling queues at petrol stations.

Convenience at a higher level - How it works

The refuelling process between ekar and CAFU will be fully automated through a shared interface. CAFU sends an automatic refuelling push via ekar’s Mobility OS during the low-usage period. Vehicles with 25% or less fuel in the tank are flagged to CAFU which then leads to an automated order generation. Once refuelled and marked completed by a CAFU pilot, ekar’s Mobility OS instantly reflects the new fuel level within the App for users to see ahead of their next booking.

CAFU technology interface allows services to connect with various businesses providing the mission of convenience in motion. Those with an Application Programming Interface (API) can easily integrate with this technology and service.

A unique and evolving partnership - Connective & predictive

The continued growing and deepening partnership between the two like-minded companies has resulted in advancing the innovative system integration between the two companies, coupled with optimized staff trainings and connective services that places convenience at the heart of the customer experience.

The connected element of the partnership ensures that vehicles are fuelled during low-usage periods that work for both CAFU and ekar ensuring optimization of time with fleet refuelling. 

CAFU surpassed two million fills in November 2020 and continues to rapidly grow due to the value placed by consumers on convenience through the free delivery, on-demand and contactless nature of the service.