delicrew Disrupts the Delivery Space with the World's First Performance Agency for Restaurants 

delicrew, the world’s first-ever Delivery Performance Agency, is officially launching to help restaurants navigate the increasingly complex world of food delivery. Established by ex GM of Talabat, delicrew offers a unique solution that helps restaurants maximize their potential on delivery platforms, from optimizing ads to menu engineering, allowing restaurants to focus on what they do best—serving great food.

Transitioning to a new Era

Over the past few years, food delivery has evolved from a luxury to a necessity. Especially in fast-paced cities like Dubai, where convenience and time-saving are paramount, delivery services have become a daily part of life for many. People increasingly rely on food delivery apps to avoid the hassle of cooking, providing restaurants with new revenue streams. At the same time, it has introduced a set of challenges, as many restaurants struggle to navigate the sophisticated tech, data analysis and operational demands required to succeed in the delivery space. This is where delicrew steps in. Founded by a former General Manager of Talabat, delicrew is the world’s first-ever Delivery Performance Agency, powered by proprietary AI tools and designed to help restaurants optimize their delivery operations – with a mission to simplify the complexities of the delivery ecosystem.

A New Approach to Restaurant Delivery

As delivery platforms rapidly evolve, restaurants are often left struggling to keep up with the ever-changing algorithms, multiple platform ad products, tech demands, and customer expectations. delicrew was born out of the insight that restaurants should not be overwhelmed by the tech side of the delivery business. Instead, they should focus on their core strength—creating amazing dishes. With this understanding, delicrew provides a comprehensive solution to help restaurants manage their delivery operations efficiently and effectively, without the need to hire an expensive in-house team.

“I’ve spent years working in both the restaurant and tech industries, and what became clear to me is how quickly delivery platforms evolved, growing more complex over time. It’s a challenge for restaurants to keep pace with that.” says Alain Kassis, Founder of delicrew. “Restaurant operators are facing increasing complexity in managing the tech and the competitive landscape of delivery services. We’re here to help them simplify that and take the digital grind off their plate.

Proven Expertise: delicrew’s Process for Success

delicrew's approach to improving delivery performance is AI-powered, data-driven and methodical - focusing on key insights from the start. By working closely with restaurants, the team gathers essential data, assesses metrics, analyses performance, and identifies opportunities for growth and optimization.  Tailored strategies are then implemented, from quick wins to long-term solutions, all driven by a proven methodology to ensure sustained progress and lasting impact.

delicrew’s methodology is built around five pillars of growth: 

1. Mastering digital strategy to enhance visibility and optimize algorithm performance

2. Optimizing menu engineering to boost profitability and identify high-performing items for delivery

3. Implementing effective pricing strategies to improve margins and optimize for peak/off-peak periods

4. Managing and optimizing ads for maximum impact and visibility across multiple platforms

5. Streamlining operations for faster, more accurate order fulfilment and improved workflow efficiency

By optimizing all facets of delivery, from visibility on platforms to customer engagement, delicrew ensures that restaurants see measurable improvements in order volume, average order value, and ad spend ROI.

Affordable Expertise

By partnering with delicrew, restaurants can access top-tier delivery management expertise at a fraction of the cost of hiring an in-house team. For a straightforward monthly fee, the service includes both strategic consultation and execution,  with regular meetings with the restaurant.

A Win-Win for Restaurants and Aggregators

delicrew understands the importance of collaboration between restaurants and aggregators. “Our goal is to bridge both sides and create a win-win. When restaurants optimize their offerings, align with delivery algorithms, and spend their budgets effectively, they see improved results, benefiting both the restaurant and the platform,” says Kassis. “The delivery ecosystem is complex, but we help restaurants simplify it.”