Nuwa Capital Leads $1.2M Pre-seed Round in Mascotte Health, a Pet Health Care Company Emerging from Stealth 

Nuwa Capital has announced on July 11th the emergence of portfolio company  Mascotte Health from stealth mode, following the successful conclusion of its pilot program run  in collaboration with US-based veterinary clinics. This announcement also includes the company’s  successful $1.2M pre-seed funding round led by Nuwa Capital, with participation from prominent  angel investors at Uber, Turo and Airbnb. 

Launched in April 2023, Mascotte Health is solving for the inefficiencies in veterinary care by  offering tech-enabled products and services for veterinarians, who sit at the core of the pet care  value chain. The team collaborates with veterinary practices to develop tech-enabled triage and  customer experience solutions that effectively address systemic pain points.  

The subscription-based model enables clinics to boost revenue, streamline operations, and combat  staff burnout. This is made possible by pairing their highly trained, licensed, and registered  veterinary professionals through its digital interface with veterinary practices it partners with. 

Founder and CEO Bora Hamamcioglu brings a unique blend of operational and investment  experience to Mascotte Health. With a successful exit from his previous venture in the United  States and vast investment experience across MENAT, Bora has identified a business opportunity  borne out of personal frustration he faced as a pet owner, and shared by most pet owners globally.  

Khaled Talhouni, Managing Partner at Nuwa Capital, said, "Investments in pet tech have soared  over the past few years, with investors lining up to invest in businesses targeting such a large-scale  market and a largely untapped global problem, and we are eager to embark on this journey to bring  their vision to a broader base".  

The team's pilot tests have shown very promising results, including a significant reduction in  consultation time, a decrease in calls and no-shows, and an increase in prescription compliance,  which ultimately increases margins and revenue for their veterinary partners. 

"Our mission is driven by the pure love I have for my senior dog, Mocha, and that is essentially  the founding story of Mascotte," shared Bora Hamamcioglu. "From that love and passion, we have  built a company dedicated to making a meaningful impact in the way we care for our pets and  support the veterinary professionals who play a vital role in their well-being. We strive to become  the trusted operating partner for veterinary practices by enabling them to provide exceptional care  to pets. Nuwa Capital truly understood the essence of our founding story and connected with our  long-term vision. Their firsthand experiences as pet owners also provided a unique perspective  that resonated deeply with us." 

According to research by Morgan Stanley, the $100 billion pet industry is poised to nearly triple  to $275 billion by 2030. A surge in new owners and increased per-pet spending have driven 

investors to recognize the scale of this industry, with investments growing by 20 times over the  past few years.