Wafeq and Comfi Join Forces to Boost SME Cash Flow in the UAE 

In a strategic move to accelerate growth for small and medium-sized enterprises (SMEs), UAE-based embedded finance platform Comfi has partnered with Wafeq, one of the GCC’s fastest-growing accounting software providers. The collaboration aims to streamline access to flexible funding and reshape how SMEs manage their cash flow.

By integrating Comfi’s financing capabilities directly into Wafeq’s platform, users can now convert outstanding invoices into working capital with just a few clicks—accessing up to AED 2 million in funding without disrupting their existing sales processes.

“This partnership is about giving SMEs more control, more liquidity, and more tools to grow,” said Sanjar Samiev, CEO of Comfi. “We’re embedding financing right where it belongs—into the daily tools businesses already use.”

$5 Million Commitment to Fuel SME Growth

As part of the initial rollout, Comfi has pledged $5 million in invoice financing through Wafeq’s platform, providing vital cash flow support for UAE-based SMEs looking to expand operations or bridge short-term liquidity gaps.

This initiative reflects a growing trend in fintech—embedding financial services into platforms businesses already rely on for day-to-day operations. By meeting users where they are, Comfi and Wafeq are making it easier for SMEs to unlock capital without leaving their core systems.

A Glimpse into the Future: Embedded B2B Credit

The partnership also paves the way for an upcoming product rollout that will enable Wafeq users to offer “Pay Later” options directly on their invoices. Powered by Comfi’s credit infrastructure, this feature allows clients to delay payments while ensuring suppliers get paid upfront—with zero financial risk.

“Our mission at Wafeq is to simplify financial operations for SMEs across the UAE and KSA,” said Maher Aoun, VP of Sales and Business Development at Wafeq. “By integrating Comfi’s credit tools, we’re creating a seamless ecosystem where companies can sell, get paid, and extend credit—all in one place.”

Strengthening the SME Ecosystem in the UAE

The collaboration comes at a critical time for the UAE’s SME sector, which continues to serve as a vital engine of economic growth and innovation. By merging fintech innovation with practical accounting tools, Wafeq and Comfi are offering SMEs more than just operational support—they’re enabling long-term, scalable financial empowerment.

As embedded finance continues to gain traction across the MENA region, partnerships like this one highlight a growing shift toward frictionless, integrated financial services designed with SMEs in mind.