Are you ready to start your social media plan? 

Now that you have an idea about what brand persona your social media channels will convey, it is time to start creating your social media pages.

 

The question is, are you ready to start a social media plan? Take this quiz to find out! 

 

What does it mean to “reverse engineer” while planning for your social media marketing?

1

Using Search Engine Optimization for customers to discover you

2

Following, observing, and learning from other successful social media platforms

3

Spreading the word about your product

4

Work on ads to push your product

1 / 7

What does it mean to identify companies to emulate?

1

Identify your competitors who have similar products to yours

2

identify unsuccessful social media platforms and learn from their mistakes

3

Identify big brands that do not have to be related to your industry, but that are very successful in their social media marketing

4

All of the above

2 / 7

What is one of the most important questions to ask yourself when building your SMM Platform?

1

How will my potential customers discover me on social media?

2

What is the tone I am going to use?

3

How will I get influencers to brand my product?

4

How can I analyze my results?

3 / 7

What are the ways in which customers can discover you on social media?

1

Search engines

2

eWOM

3

Interrupt

4

All of the above

4 / 7

What are examples of soft goals?

1

eWOM

2

Establishing trust indicators

3

Reputation management

4

All of the above

5 / 7

What are examples of eWOM?

1

Creating a search engine

2

Mitigating challenges arising from bad reviews

3

Positive conversations on Facebook

4

None of the above

6 / 7

What do you do after you have established your hard and soft goals?

1

Start posting!

2

Shift your soft goals into hard goals

3

Download the Marketing Goals worksheet

4

Jot them down on a piece of paper and ask yourself which goal works best for which social media platform

7 / 7

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