What are some common goals for effective social media marketing?
There are two types of goals to identify: Your hard goals and your soft goals. Your hard goals are simple: Selling your product online and getting sales leads. Soft goals focus on showing a positive brand image, establishing customer relationships, and growing reviews.
Most common soft goals for social media marketing are:
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eWOM (electronic word of mouth)
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Customer Continuum
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Bad reviews
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Trust Indicators
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Staying Top of Mind
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Promotions
Next up – download the Marketing Goals Worksheet
