The term business-to-business sale (B2B) is self-explanatory: It is the case whereby one business sells its products or services to another business.
For a company to effectively grow its B2B sales, its sales process needs to be properly defined with a clear direction, a common framework, and an efficient planning roadmap.
So what is the B2B sales process and what are its 7 main stages?
1- Lead Generation
2- Qualifying
3- Building trust and conducting research
4- Pitching
5- Objection handling.
6- Closing.
7- Nurturing and growing
Watch the full video to learn more about these B2B Sales stages.