Rebranding is a healthy realignment process that every successful business will eventually go through.
It is a process of changing the corporate image of an organization that you undertake when you have either outgrown your current brand and it's infrastructure no longer fits.
So how much do you know about rebranding?
Quiz your knowledge on the topic!
A brand identity that fits the character of your business is an asset for success.
Let’s dive into some of the main reasons why a brand would undergo Rebranding
Rebranding is a healthy realignment process that every successful business will eventually go through. It is a process of changing the corporate image of an organization that you undertake when you have either outgrown your current brand and its infrastructure no longer fits.
So do you know what different approaches for rebranding are, and is your business in need of a rebranding exercise?
Watch the full video to learn more!
When not assessed properly, rebranding efforts can easily backfire; and to start their rebranding journey, businesses should assess carefully whether a rebrand is right for them.
Auditing your brand is a key exercise that helps you understand your brand as it is now.
So what are actions required in this audit process?