Here is why Sales is so important:
The company’s survival and growth: Sales keep your company going, allowing you to pay your bills and employees, and for your venture to grow.
Proactive Market feedback: A truly effective sales team does not only communicate and sell a certain product but also collects feedback in a way to develop its business strategy.
The importance of Cash flow: There is no other department or business function that has a greater impact on the development of the all-important cash flow than the sales department.
Feedback from and to the Market: The Sales team has a deep engagement with the target market, and will allow for vital customer feedback.
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